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Founded on July 5th, 1994, Amazon.com, Inc. (NASDAQ:AMZN) is quite possibly one of the biggest success stories of the digital boom. Starting from humble beginnings as an online bookseller, Jeff Bezos has created Amazon into a household name and it is beginning to encroach on all aspects of our lives. In just under 25 years, Amazon has grown into the world's largest online marketplace and has spawned many successful side-projects, such as Amazon Alexa, Amazon Kindle and Amazon Prime. No matter what you are looking for, you will find it on Amazon and, given that the company holds almost 50% of the USA's e-commerce market and regularly has Amazon offers, it is easy to see why.

U.S. stocks are trading lower Wednesday morning as losses for phone and utility companies continue to drag the market from its recent record highs. Retailers including Target and Lowe's are skidding after disappointing earnings. The Federal Reserve will release minutes from its July meeting in the afternoon. KEEPING SCORE: The Dow Jones industrial average fell 58 points, or 0.3%, to 18,493 as of 10:25 a.m. The Standard & Poor's 500 index gave up 6 points, or 0.3%, to 2,171.